About The Client

UPMC Health Plan offers a variety of insurance plans, including individual, family, and employer-sponsored options. As a graphic designer, I created clear, engaging visuals to communicate complex healthcare information to members, nonmembers, and the community. Collaborating with marketing, copywriting, and account teams, I translated strategic goals into impactful designs that supported UPMC Health Plan’s mission to improve members' health.

About The Project

UPMC Health Plan oversees several initiatives, including the Retail Campaign, which features kiosks in malls and shopping centers. These kiosks serve as hubs where current and potential clients can learn about insurance plans and coverage options. Each month, UPMC raises awareness on topics like Mental Health, Breast Cancer, and UV Safety. I designed monthly marketing collateral to educate both members and nonmembers, ensuring it aligned with UPMC’s brand while maintaining a unique visual identity for the campaign.