About The Client

Kaizen Food Company is a health-focused food brand built around the idea that you shouldn't have to give up your favorite comfort foods to eat well. Kaizen offers a line of high protein, low carb foods like pasta, rice, mac & cheese, and more. Their mission is to transform what we consume, making healthy eating inclusive and without compromise, putting comfort food back on the menu for everyone.

About The Project

As the Senior Graphic Designer at Kaizen Food Company, I played a key role in shaping the brand's visual identity across a wide range of marketing touchpoints. My work spanned over digital and print platforms including emails, ads, social posts, recipe books, website assets, icons & illustration, and more.