SHRED
HAPPENS

All work displayed here was created during my role at Kaizen Food Company. All rights to the work remains with Kaizen Food Company.

About Shredhappens

Shredhappens is a community centered around high protein, low carb cooking led by Arash Hashemi. Arash started Shredhappens to document his personal weight loss journey and sustainable approach to eating. Shredhappens is known for approachable, visually driven recipe content that makes high protein low carb cooking feel exciting rather than restrictive. Shredhappens has grown into a massive community with over 9 million followers across Instagram and TikTok.

About the Project

During my time with Shredhappens, I was responsible for the creation of various eBooks that would be available to the millions of followers of the account.