Rita’s ANNUAL
CONVENTION 2024
All work displayed here was created during my role at Highwater Agency. All rights to the work remain with Highwater Agency.
About the Client
Rita’s Italian Ice is a popular chain known for its delicious frozen treats, specializing in Italian ice—a smooth, icy dessert. Rita’s takes pride in its extensive flavor menu, which includes both classic and unique choices that are often paired with rich and creamy custard. The brand has embraced a dynamic and visually captivating design approach to complement its delicious menu along with its playful and family friendly atmosphere.
About the Project
Every year, people gather for the highly anticipated Rita’s Annual Convention. This event brings together employees from shops, franchisee owners, shareholders, internal marketing professionals, and more to reflect on and celebrate the success of Rita’s Italian Ice over the year prior. Each year, this event requires a visual identity that falls within the well-known Rita’s brand while still setting the event apart. This visual identity includes logo design, event signage and merchandise, website and app screens, and more.
